Entrepreneurship
A disciplined route from problem and customer evidence through offer design, economics, operations, risk, launch experiments, and measurable next decisions.
12 hours · Beginner
Role-based pathway · Original 101PD design
Small-Business Owner Professional Certificate Pathway
Connect validation, finance, spreadsheets, marketing, AI, and security into one practical operating system for a small organization.
Your course sequence
Course guide
Bookkeeping and Finance
A practical recordkeeping foundation for transactions, chart of accounts, reconciliation, receivables, payables, cash flow, internal controls, and management reporting.
12 hours · Beginner
Excel for Business
A practical spreadsheet workflow for reliable tables, formulas, cleanup, analysis, charts, dashboards, and quality checks using realistic business records.
10 hours · Beginner
Digital Marketing
A channel-neutral marketing system for audience research, positioning, content, search, email, social media, measurement, disclosures, and responsible experimentation.
10 hours · Beginner
AI for Professional Work
A tool-neutral operating method for using generative AI while protecting confidential information, checking claims, documenting judgment, and keeping a human accountable.
8 hours · Beginner
Cybersecurity and Fraud Awareness
A nontechnical operating guide for phishing, payments fraud, passwords, access, devices, vendors, privacy, incident recognition, and evidence-preserving response.
8 hours · Beginner
Integrated capstone
Small-business launch and control book
Combine customer evidence, economics, operations, marketing, data, AI controls, and cybersecurity into one owner-ready plan.
- Validated offer
- Operating budget
- Marketing plan
- Control checklist
- 30-day scorecard
Skills across the pathway
- Customer discovery
- Offer design
- Business-model analysis
- Experiment planning
- Unit economics
- Launch measurement
- Transaction classification
- Reconciliation
- Receivables control
- Payables control
- Cash-flow analysis
- Internal controls
- Table design
- Formula construction
- Data cleaning
- Pivot analysis
- Dashboard communication
- Spreadsheet auditing
- Audience research
- Positioning
- Content planning
- Campaign measurement
- Disclosure compliance
- Experiment design
- Task decomposition
- Prompt design
- Source verification
- Privacy screening
- Human-review controls
- Phishing detection
- Payment verification
- Access control
- Privacy triage
- Incident escalation
- Vendor-risk questioning