Module 1
Problem and customer
Segments, jobs, evidence, interviews, alternatives, and problem priority.
Universal · Original 101PD learning guide
Entrepreneurship: Validate, Plan, Launch, and Measure a Small Business
A disciplined route from problem and customer evidence through offer design, economics, operations, risk, launch experiments, and measurable next decisions.
A business plan is useful only when its assumptions can be tested. Learners turn beliefs about customers, demand, price, delivery, cost, and risk into evidence-producing experiments before committing major time or money.
Skills you will practice
- Customer discovery
- Offer design
- Business-model analysis
- Experiment planning
- Unit economics
- Launch measurement
Prerequisites
- A business idea is helpful but not required; no prior finance or marketing course is required.
Designed for
Aspiring founders · Independent professionals · Small-business owners · Career changers
What a learner should be able to do
- Outcome 1
Define a specific customer, problem, alternative, and evidence gap.
- Outcome 2
Design an offer and operating model with explicit assumptions.
- Outcome 3
Estimate simple unit economics, cash needs, capacity, and break-even questions.
- Outcome 4
Run a small validation experiment and make a documented continue, change, or stop decision.
Original curriculum architecture
The final course will expand these modules with original explanations, realistic cases, practice questions, and source review.
Module 2
Offer and economics
Value proposition, scope, pricing, costs, capacity, margin, and cash.
Module 3
Operations and risk
Delivery, suppliers, records, legal questions, insurance, privacy, and controls.
Module 4
Launch and measure
Experiment, channel, conversion, feedback, metrics, and next decision.
Applied portfolio exercise
Evidence-based launch brief
Build and test a small-business concept through interviews, a simple offer, economics, and one measurable market experiment.
- Customer evidence log
- Offer brief
- Economics worksheet
- Launch experiment
- Decision memo
Sources and boundaries
Sources establish current requirements and standards. They do not supply 101PD’s lesson text, scenarios, assessments, or project work.
- U.S. Small Business Administration business guide
Public guidance on planning, launching, managing, and growing a business.
- 101PD original-work standard
101PD develops its own explanations, examples, assessments, and applied projects.